Whole Person Care Vetted Products Power of Prevention

Driving the future of whole person care

We help leading practitioners and creators turn trusted recommendations into action.

Whole Person Care Vetted Products Power of Prevention Whole Person Care Vetted Products Power of Prevention Whole Person Care Vetted Products Power of Prevention

The problem we kept seeing.

In clinics and online, health recommendations live everywhere except where people need them.

Hours of recommendations, little follow-through

Practitioners and health creators giving the same product lists over and over.

Recommendations that leave people guessing

Patients and followers bouncing between PDFs, tabs, screenshots, and “was it this one?” guesses.

Trusted brands lost in the noise

Evidence-based brands end up hidden behind social ads, copycats, and broken links.

A look at Baseline Links' leadership

Health is shaped less by ER visits and more by daily choices. As a creator, data scientist, product builder, and computational biologist, we’ve all seen the same gap: great advice and products that never make it into real life. Baseline Link is our way of closing that loop with a simple, data-aware tool that turns trusted recommendations into action.

Co-Founder | Chef Technology Officer

Dr. Edgar Basto

Dr. Edgar Basto is a computational biologist drawn to the question behind every health problem: how does the system actually work? His fascination with molecular pathways and physiology became personal when he faced his own gut issues - and experienced first-hand how fragmented, confusing, and time-consuming “getting healthy” can be. That experience shaped his work at Baseline Link. Edgar is building infrastructure that connects people to better care and better products - grounded in personalization, practitioner expertise, and a cleaner path from recommendation to action.

Co-Founder | Cheif Marketing Officer

Cory Rodriguez

Cory is one of the most trusted voices in online health, with 10M+ followers and a career rooted in performance, nutrition, and practical education. After elite hockey and formal study in integrative health and nutrition, he built a platform that turns evidence into real-life advice. With thousands of product questions coming in each year, Cory saw the problem: the space is noisy, quality is inconsistent, and recommendations are often driven by trends. Baseline Link is his answer, making trusted recommendations simple by connecting people to vetted products, better ingredients, and brands that meet a higher bar.

Co-Founder | Chief Executive Officer

Hannah Decker, MBA

Hannah Decker is an e-commerce operator turned health-tech founder. After building and growing multi–seven figure online businesses, she saw the model breaking: ad performance declining, incentives misaligned, and the market rewarding whoever shouted the loudest - not whoever earned trust. She founded Baseline Link to fix the distribution problem in health: make it easy for practitioners and credible creators to recommend vetted products and for everyday people to find what’s trustworthy, faster

Co-Founder | Chief Operating Officer

Stefan Williams

Stefan Williams started in finance, then moved into venture capital; helping raise capital and scale companies across medicine and health tech, backing some of the most ambitious startups through one of Australia’s leading VC funds. But his connection to health came earlier. As a high-performance athlete, Stefan saw how much results depend on the basics: training, recovery, and getting the right nutrients consistently and how hard that is for most people to navigate. That gap is what led him to build Baseline Link: making trusted education, recommendations, and better products easier to access: personalized to each person.

All signal. No noise.

We built Baseline Link to make health recommendations clearer, not louder.

Built for health experts

Created with practitioners, coaches, and health creators who already recommend products every day - not generic influencers or ad networks.
Evidence before hype

Every product passes our vetting and Baseline Score framework so your storefront leans on research, quality, and testing, not marketing claims.
Your brand, not ours

Patients and followers see your name, notes, and protocols. Baseline Link stays in the background, quietly handling brands, tracking, and payouts.
Simple for real life

One link or QR, clear plans, and fast checkout — so people can actually follow through instead of getting lost in tabs, PDFs, and codes.

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How it works